Sunday, 30 October 2011

Social networking business ??


Still on the issue of facebook. Although I am not a facebook fan, I agree that facebook has its advantages and disadvantages. I am sort of introvert type of person. I do not like it that much to share my personal information with people except with those close friends. Even so, I strictly control the type of personal information that can be shared and with whom to share it with.

Facebook is a social networking platform where it means that we are open to every possibility of getting to know people and for people to get to know us. Ironically, as a social networking platform, facebook allows users to make private setting to limit the  sphere of networking. Does it serve the purpose of a social networking? When we restrict our networking options to specific group of people, means that we are practicing limited social networking. If we limit our social networking, why do we use facebook for social networking at the first place? Or, as my friend had said earlier……...it is because I am not use to facebook so I wouldn't understand the 'spirit' of facebook.

As I mentioned earlier, I am not opposed to facebook but it my opinion availability of personal profile on the Internet for many people to see makes a person is vulnerable to unwanted possibilities. This is especially when people share the private information without giving a thought of exposing one-self too much or not anticipating the danger from predators lurking on the other side of the Internet world.

On the other hand, facebook also provides a vast coverage of social networking which serve as a platform for e-commerce business. There are also websites giving advise or teaching us how to advertise our business through facebook such as Dot. Com Mogul. According to Dot. Com. Mogul, there are about 65 million active users of facebook, with over 55,000 regional, work related, collegiate and high school networks available. Facebook is the sixth most-trafficked site in the US and has tremendous international growth whereby in UK there are more than 8 million active users and Canada about 7 million. Other active users countries are such as Turkey, Australia, France, Sweden, Norway, Columbia and South Africa. For those interested in creating business advertisement via facebook can visit the Dot. Com.Mogul websites.

There are number of benefits of using facebook as e-commerce platform. To name a few, the followings are the expected advantage of using facebook as business platform.
1. Product branding.
Facebook enables people to recognize our products. Also to instill our image or idea to potential clients.

2. Customer Engagement. Through facebook we can entice prospective customer through creative advertisement, promotions and its free!.

3.  Drive Web Traffic
By linking our business website, eventually we are encouraging our friends, prospective buyers or fans to visit our websites. With busy web traffic visiting our website, we can appear as most likely website to be visited.

4. Managing Business Reputation Directly.
Facebook becomes the platform for better business reputation management because prospective customers are allowed to comment / give their opinion for improving the business.

5. Attracting new customers.
People connected to facebook serve as potential business prospect. One may never know, there is potential customer from the other side of the globe.

6. Other business Opportunities
Not only potential customers, facebook also can serve as the door to other business opportunities and possibilities.

7. Customer Retention.
Facebook provide an interactive platform for conversation with customer. Any comment by customer on facebook must be regarded as important. By being assured customer view is important, the customer is likely to be faithful to the product brand.

The are also other benefits using facebook as E-Commerce platform. Some insights can be obtain from the this website.Click here.

End

1 comment:

  1. FB is a great way to connect with your college classmates. This is the biggest selling point to facebook because it really does allow you to reconnect with a lot of old friends and to make new friends. The newsfeed can be nice but it can also become really annoying. This is where you will end up blocking a lot of status updates and other things because they do become simply too annoying. The newsfeed is where a lot of information is shared and you may be thinking to yourself “who cares that your neighbor’s dog barks?” There are a lot of people that just want to talk and they use Facebook as that outlet.

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